Audius Blog

The context

Audius was rebranding and the existing blog ran on Webflow. Rather than redesign within those constraints, I built a publishing platform from scratch. The goal was a system designed around how the team actually publishes and how content actually gets consumed, not just by readers but by search engines and AI agents.

How it’s designed

The blog serves three audiences. Readers get a clean editorial experience with a custom theme. Editors get Sanity Studio with structured authoring workflows that make day-to-day publishing fast. And machines get something most blogs don’t think about at all.

Every post generates a markdown mirror alongside the HTML version. Category-level LLM indexes give AI agents a structured way to navigate the archive. And an llms.txt hub at the root provides context for how to browse the site in plain text, optimized for token efficiency and context windows.

Why that matters

Most blogs treat machine readability as an afterthought. This one was designed from the start to be legible to LLMs, search engines, and any system that needs to consume content programmatically. The result is that Audius content gets properly indexed, properly surfaced, and properly attributed, whether a person is reading it or an agent is scraping it.